Made biiiiig waves at Sundance the other day. I'm really looking forward to it but I'm choosing not to watch this trailer, I'm gonna try to avoid any trailers/promos the best I can so I can go in totally blind. The article headlines that I've read about it already have me overhyped enough, lots of talk about how it's one of the scariest horror movies to come out in years etc
I do the no trailer thing as a general rule. Too many movies show 70% of the best parts in the trailers.